{"id":388,"date":"2022-01-14T20:10:41","date_gmt":"2022-01-14T20:10:41","guid":{"rendered":"https:\/\/sintonizeaqui.com.br\/sintonize\/?p=388"},"modified":"2022-01-14T20:10:43","modified_gmt":"2022-01-14T20:10:43","slug":"boom-do-e-commerce-vendas-online-das-pmes-movimentaram-r23-bilhoes-em-2021","status":"publish","type":"post","link":"https:\/\/sintonizeaqui.com.br\/sintonize\/boom-do-e-commerce-vendas-online-das-pmes-movimentaram-r23-bilhoes-em-2021\/","title":{"rendered":"Boom do e-commerce: vendas online das PMEs movimentaram R$2,3 bilh\u00f5es em 2021"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div>\n<p class=\"wp-block-paragraph\">O valor \u00e9 77% maior em compara\u00e7\u00e3o ao mesmo per\u00edodo de 2020, quando foram registrados no balan\u00e7o anual R$ 1,3 bilh\u00e3o. Os dados integram um levantamento do NuvemCommerce, que faz an\u00e1lise especializada em e-commerce brasileiro. Em sua s\u00e9tima edi\u00e7\u00e3o, o estudo fez um panorama do<a href=\"https:\/\/olhardigital.com.br\/2021\/11\/17\/pro\/e-commerce-pode-fechar-2021-com-bilhoes-em-faturamento\/\" target=\"_blank\" rel=\"noreferrer noopener\"> e-commerce <\/a>durante o segundo ano da pandemia no pa\u00eds, demonstrando que a internet se consolidou na venda de produtos e servi\u00e7os.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mercado-em-plena-ascensao\">Mercado em plena ascens\u00e3o&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2021 foi o melhor ano do com\u00e9rcio eletr\u00f4nico no Brasil, principalmente por conta da necessidade de isolamento social imposta pela pandemia de Covid-19. Segundo o estudo, 5 milh\u00f5es de brasileiros compraram pela primeira vez na internet. Al\u00e9m disso, a pesquisa tamb\u00e9m tra\u00e7ou as principais tend\u00eancias do consumo para este ano.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO ano passado apresentou desafios para toda a economia, especialmente para os pequenos e m\u00e9dios neg\u00f3cios. O com\u00e9rcio enfrentou um per\u00edodo de incertezas sobre a maneira de opera\u00e7\u00e3o e, por isso, a combina\u00e7\u00e3o dos meios f\u00edsico e virtual esteve relevante como nunca. Se, de um lado, houve desafios no cen\u00e1rio econ\u00f4mico, com alta da infla\u00e7\u00e3o e dificuldade de crescimento do pa\u00eds; de outro, pequenas e m\u00e9dias empresas conseguiram expandir seus neg\u00f3cios no digital. Em 2021, ter uma loja online deixou de ser uma alternativa e passou a ser uma condi\u00e7\u00e3o fundamental para as PMEs\u201d, afirmou Alejandro V\u00e1zquez, CCO e cofundador da Nuvemshop, propriet\u00e1ria da NuvemCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-numeros-da-pesquisa\">N\u00fameros da pesquisa&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2021, as pequenas e m\u00e9dias empresas venderam 44,5 milh\u00f5es de produtos, o que representa um aumento de 59% em compara\u00e7\u00e3o com 2020. O balan\u00e7o mostra que foram comercializados 85 produtos por minuto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O aumento tamb\u00e9m esteve presente no volume de pedidos, atingindo 10,5 milh\u00f5es e o ticket m\u00e9dio foi de R$ 219,47, o que representa aumento de 4% em rela\u00e7\u00e3o a 2020, quando ficou em R$ 211,04.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em ambos os anos, o m\u00eas que registrou as maiores vendas foi novembro, muito influenciado pela Black Friday e tamb\u00e9m pela proximidade com o Natal. O dia das M\u00e3es tamb\u00e9m teve uma porcentagem consider\u00e1vel, atingindo 26,5%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDepois do salto do e-commerce no primeiro ano de isolamento social, que acelerou a transforma\u00e7\u00e3o digital do varejo, t\u00ednhamos uma expectativa de crescimento mais sutil para 2021. De fato, nossa pesquisa apontou que alguns lojistas sentiram na pele a dor do crescimento e inclusive observaram redu\u00e7\u00e3o nas vendas online, como consequ\u00eancia da retomada das lojas f\u00edsicas. Contudo, o setor como um todo registrou um importante aumento, inclusive al\u00e9m do que era esperado para o varejo tradicional no ano\u201d, disse Guilherme Pedroso, Country Manager da Nuvemshop no Brasil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setores-de-destaque\">Setores de destaque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os segmentos que tiveram mais destaque est\u00e3o <a href=\"https:\/\/olhardigital.com.br\/2021\/03\/18\/pro\/dona-do-snapchat-compra-startup-e-entra-para-o-e-commerce-de-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">moda<\/a>, sa\u00fade e beleza, acess\u00f3rios, eletr\u00f4nicos, casa e jardim. Os estados que mais faturaram foram S\u00e3o Paulo, Minas Gerais, Rio de Janeiro, Cear\u00e1 e Paran\u00e1.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte dos pagamentos aconteceu por meio de cart\u00f5es de cr\u00e9dito, mas o <a href=\"https:\/\/olhardigital.com.br\/2021\/11\/12\/pro\/pix-ja-e-aceito-em-mais-da-metade-do-e-commerce-brasileiro\/\" target=\"_blank\" rel=\"noreferrer noopener\">PIX<\/a> teve uma participa\u00e7\u00e3o consider\u00e1vel, superando os boletos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: OlharDigital<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As pequenas e m\u00e9dias empresas faturaram mais de R$ 2,3 bilh\u00f5es com as vendas online no ano passado.<\/p>\n","protected":false},"author":2,"featured_media":389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[8,20],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oportunidade","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boom do e-commerce: vendas online das PMEs movimentaram R$2,3 bilh\u00f5es em 2021 - SintonizeAqui<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintonizeaqui.com.br\/sintonize\/boom-do-e-commerce-vendas-online-das-pmes-movimentaram-r23-bilhoes-em-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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