{"id":1841,"date":"2022-07-20T14:02:02","date_gmt":"2022-07-20T14:02:02","guid":{"rendered":"https:\/\/sintonizeaqui.com.br\/sintonize\/?p=1841"},"modified":"2022-07-20T14:02:04","modified_gmt":"2022-07-20T14:02:04","slug":"cocatrel-lanca-cafe-cru-e-oferece-aos-consumidores-a-opcao-de-personalizar-ainda-mais-a-experiencia-de-consumo","status":"publish","type":"post","link":"https:\/\/sintonizeaqui.com.br\/sintonize\/cocatrel-lanca-cafe-cru-e-oferece-aos-consumidores-a-opcao-de-personalizar-ainda-mais-a-experiencia-de-consumo\/","title":{"rendered":"Cocatrel lan\u00e7a caf\u00e9 cru e oferece aos consumidores a op\u00e7\u00e3o de personalizar ainda mais a experi\u00eancia de consumo"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div>\n<p class=\"has-medium-font-size wp-block-paragraph\">O novo produto torna o processo de torrar e moer um verdadeiro ritual para se consumir a bebida<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A <a href=\"https:\/\/sintonizeaqui.com.br\/sintonize\/cocatrel-foguetinho-unidade-e-inaugurada-em-tres-pontas\/\">Cocatrel<\/a> lan\u00e7ou nesta ter\u00e7a-feira (19) mais uma op\u00e7\u00e3o para os amantes do caf\u00e9: o gr\u00e3o cru, para ser torrado e mo\u00eddo em casa. Esse novo produto atende o recente nicho de mercado que torna o processo de torrar e moer um verdadeiro ritual para se consumir a bebida.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O caf\u00e9 cru, tamb\u00e9m chamado de caf\u00e9 verde, lan\u00e7ado pela Cocatrel ser\u00e1 vendido em pacotes de 1kg embalados \u00e0 v\u00e1cuo, que mant\u00e9m as qualidades sensoriais dos gr\u00e3os durante o transporte e armazenagem. Eles poder\u00e3o ser encontrados nas Cafeterias Cocatrel, em Tr\u00eas Pontas, Nepomuceno, Carmo da Cachoeira e Santana da Vargem, e na <a href=\"http:\/\/lojacocatrel.com.br\/\">loja online<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O caf\u00e9 em gr\u00e3os cru da Cocatrel vem em uma embalagem transparente, que permite visualiza\u00e7\u00e3o completa do conte\u00fado. Os gr\u00e3os s\u00e3o da variedade Bourbon Amarelo, posicionados entre os melhores do mundo para a produ\u00e7\u00e3o de caf\u00e9s especiais. Isso porque, no geral, d\u00e3o origem a bebidas suaves, de baixa acidez e corpo m\u00e9dio, com acentuada do\u00e7ura e notas achocolatadas, que chegam a lembrar cereais torrados e avel\u00e3s. Por isso, esse caf\u00e9 oferece excelentes harmoniza\u00e7\u00f5es com chocolates, por exemplo.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sintonizeaqui.com.br\/sintonize\/wp-content\/uploads\/2022\/07\/Cocatrel-lanca-cafe-cru-02.jpg\" alt=\"Cocatrel lan\u00e7a caf\u00e9 cru \" class=\"wp-image-1843\" srcset=\"https:\/\/sintonizeaqui.com.br\/sintonize\/wp-content\/uploads\/2022\/07\/Cocatrel-lanca-cafe-cru-02.jpg 640w, https:\/\/sintonizeaqui.com.br\/sintonize\/wp-content\/uploads\/2022\/07\/Cocatrel-lanca-cafe-cru-02-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption>Os gr\u00e3os s\u00e3o da variedade Bourbon Amarelo, posicionados entre os melhores do mundo para a produ\u00e7\u00e3o de caf\u00e9s especiais (Cr\u00e9dito: Ascom Cocatrel)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Mercado e Cultura<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O caf\u00e9 torrado em gr\u00e3os e o caf\u00e9 cru j\u00e1 s\u00e3o realidades no mundo do caf\u00e9 e sua exist\u00eancia e crescimento andam juntos com o mercado de caf\u00e9s especiais, que vai criando uma cultura de consumo composta por consumidores que desejam mais do que tomar caf\u00e9. Querem experenciar os processos de torra, de moagem, de prepara\u00e7\u00e3o por v\u00e1rios m\u00e9todos. Assim, tornam-se os donos de seus pr\u00f3prios blends, verdadeiros alquimistas do caf\u00e9. Com esse fen\u00f4meno de gourmetiza\u00e7\u00e3o, \u00e9 cada vez mais comum observarmos as pessoas falando sobre caf\u00e9s 100% ar\u00e1bica, caf\u00e9s regionais, variedades, tipo de cultivo, modo de preparo, tipo de torra, granulometria, certifica\u00e7\u00e3o, rastreabilidade, singles coffees, estate coffees e outros.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O processo dos caf\u00e9s crus relembra a origem do consumo, quando as pessoas compravam o caf\u00e9 e levavam para torrar em casa. O surgimento das marcas de caf\u00e9s industrializados facilitou o processo e a categoria dos caf\u00e9s torrados e mo\u00eddos dominou o mercado. O tamanho do segmento \u00e9 muito pequeno, mas seu crescimento ocorrer\u00e1 visto que h\u00e1 espa\u00e7o para pessoas que desejam fazer o processo por completo: da torra \u00e0 bebida.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Um ponto super importante nesse nicho \u00e9 a possibilidade de personalizar o ponto de torra, que far\u00e1 total diferen\u00e7a na bebida, sendo assim um importante fator para que sejam vivenciadas experi\u00eancias sensoriais. De forma simples, pode-se optar por torra clara, m\u00e9dia ou escura. E vale lembrar que torras claras v\u00e3o muito bem com caf\u00e9s especiais, j\u00e1 que real\u00e7am, de fato, as caracter\u00edsticas do caf\u00e9. Depois de torrados, os caf\u00e9s devem descansar para ent\u00e3o serem mo\u00eddos.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Para moer o processo tamb\u00e9m \u00e9 simples: colocam-se os gr\u00e3os torrados no moedor, define-se a granulometria ou \u201cfinura\u201d do p\u00f3 e faz-se a moagem. Vale lembrar que a granulometria varia conforme o m\u00e9todo de preparo. Moer na hora permite tirar todo o potencial do gr\u00e3o e, para muitos, acrescentar mais esse passo na prepara\u00e7\u00e3o da bebida \u00e9 na verdade uma satisfa\u00e7\u00e3o que tem valor.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">(Ascom Cocatrel)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O novo produto torna o processo de torrar e moer um verdadeiro ritual para se consumir a bebida<\/p>\n","protected":false},"author":2,"featured_media":1842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-1841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cocatrel lan\u00e7a caf\u00e9 cru<\/title>\n<meta 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